La estrategia de ventas de unos monjes chocolateros que advirtió de un genocidio

Voces

Una estrategia de ventas, iniciada a finales del XIX por empresas chocolateras, se convirtió en moda y medio de denuncia. Las chocolateras habían empezado a incluir en sus tabletas cromos de distintas temáticas que presentaban en forma de serie y que, para algunos compradores, se convirtieron en piezas de coleccionista.

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El matrimonio que celebra el aniversario de Khachaturian

Vidas

En el bajo del número 17 de la calle Khachaturian, en Yereván, una mano se agita insistentemente tras una ventana, como si, quien está al otro lado del cristal, supiese lo que hemos venido a buscar. Mediante gestos, nos decimos algo así como “hola, ¿podemos pasar?”; “venid, venid”. Vartush y Meruzhan nos llevan a un salón repleto de retratos y de pechos al descubierto pintados al óleo. No dejan de sonreír. Están felices. Este año, 111 años después del nacimiento del compositor armenio, nadie había venido todavía a celebrar con ellos el aniversario de Aram Khachaturian.

Survival

Voces

Texto original (en español), aquí

He never drank coffee. He has learned how to prepare it for one reason only: for her to have breakfast in bed every morning. He is 103. She doesn’t know when she was born. “I guess she’s either older or younger than me”, he says. When she starts to laugh out loud, he is already thinking about the next joke: “Sure her parents knew [when she was born]”. Four years of commitment and eighty laughing. “We couldn’t talk, because if we talked we had to kiss. Neither did she give me a kiss in four years. Not even one!”

She misses the trees of her childhood, now in Turkish territory and calls someone daily to take her there. She needs them. He cares about the money they saved for years, but lost when the USSR fell. They had gathered it for their funerals. “I just want them to give me my money back, so my children won’t get ruined when we die. And I want them to spend it all on that day”. He looks at her: “When you die, I will not mourn”. She’s laughing so hard she can barely sit straight. He looks at me: “What she doesn’t know is that when I say I will not mourn her passing, I mean that I’m going to rip the hair out of my head”.

Movses and Iskuhi survived the Armenian Genocide. She says “crying is useless”. Survival has to be something like coming to that conclusion.

 

Excerpt of ‘Heridas del viento. Crónicas armenias’. Translated for this blog.

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